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Fashion and Fitness

Women often underestimate the importance of fashion when it comes to sports.  So you’ll see gym-goers and runners just putting on anything they have in their sports wardrobe and going out for the quick morning run or the Zumba lesson before they shower and leave for work.  Anything. Including their husbands tees, sometimes.  Not done.  When it comes to doing sports though, we just don’t seem to have the same kind of enthusiasm to invest time or money into apparel.  This is the general trend in India and I must say, it’s quite different in the West. The reason the activewear industry is booming in the West is because of the regular woman’s interest in looking good even while doing...

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